In order to achieve the highest grade possible for your coursework it is
important that you understand how it is marked.
You will receive a total mark out of 100 for your Advanced Portfolio.
Grade boundaries work out (roughly) as follows:
A
grade = 80+
B grade = 70+
C grade = 60+
D grade = 50+
E grade = 40+
B grade = 70+
C grade = 60+
D grade = 50+
E grade = 40+
The mark is broken down into 3 areas:
Research
and Planning = 20 marks
Construction = 60 marks
Evaluation = 20 marks
Construction = 60 marks
Evaluation = 20 marks
How to Reach Level 4
Your
research and planning has to meet the following criteria to be deemed as level 4.
- Planning
and research evidence will be complete and detailed. This means for
your main task and your 2 ancillary tasks.
- There
is excellent research into similar products. Again, you have to have
evidence of carrying out research into existing music videos, CD digipaks,
music magazine advertisements or artist websites.
- There
is excellent research into a potential target audience. This has to
happen after you have chosen your artist but before you start the planning
of your products.
- There
is excellent work on shotlists, layouts, scripting and storyboarding. You
will need to have this for all 3 components of your portfolio.
- There
is excellent organisation of actors, locations, costumes and props. The
quality of your actors 'acting'is not marked but you need to bear in mind
that the people you choose need to be comfortable in performing for the
camera.
- Time
management is excellent. This is seen by the trail of posts on your
blog and reinforced the importance of managing your time effectively.
- There
is excellent skill in the use of digital technology or ICT in the
presentation of research and planning. This links to the idea of making
your blog as media-rich as possible.
- There
are excellent communication skills. Your blog isn't assessed for the
quality of your use of English but real weaknesses in this area can affect
your mark.
- There
is an excellent level of care in the presentation of the research and
planning.
To get a level 4
for the construction element of your
coursework then bear the following in mind.
You get a mark out
of 40 for your music video's construction and then 2 marks out of 10 for the
construction of your ancillary products. This actually makes it easier to score
highly IF your products are of a high standard.
Level 4 candidates
are expected to demonstrate excellence in the creative use of most of the
following technical skills:
- shooting
material appropriate to the task set; including controlled use of the
camera, attention to framing, variety of shot sizes and close attention to
mise en scene
- editing
so that meaning is apparent to the viewer and making selective and
appropriate use of shot transitions, captions and other effects
- recording
and editing sound with images appropriately.
The evaluation is critical to
your success. It is important that you know the questions in advance so that
you can relate to these as your production work develops. There are only 4
questions as opposed to the 7 you had to answer for AS. They are:
- In
what ways does your media product use, develop or challenge forms and
conventions of real media products?
- How
effective is the combination of your main product and ancillary texts?
- What
have you learned from your audience feedback?
- How
did you use media technologies in the construction and research, planning
and evaluation stages?
In order to reach Level 4 the following criteria have to be met:
- There
is excellent skill in the use of digital technology or ICT in the
evaluation.
- There
is excellent understanding of the forms and conventions used in the
productions.
- There
is excellent understanding of the role and use of new media in various
stages of the production.
- There
is excellent understanding of the combination of main product and
ancillary texts.
- There
is excellent understanding of the significance of audience feedback.
- There
is excellent skill in choice of form in which to present the evaluation.
- There
is excellent ability to communicate.
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